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Maverick Carter

How Maverick Carter went from Intern to CEO

Entrepreneur and longtime friend of LeBron James, Maverick Carter joins the Kneading Dough podcast to share his trajectory from a Division 1 basketball player to a successful businessman and storyteller. On this episode, Mav recalls his curiosity landing him an internship at Nike, which opened his mind to the possibilities of brand building. His relationship with LeBron is a recurring theme of empowerment which is also a cornerstone of his business principle.

“Don’t put all the emphasis on just making money, put all the emphasis on building value, building real value.”

Maverick Carter

About the series

Kneading Dough is the podcast that breaks down the athlete’s battle with financial struggles and early hardships, this is a conversation meant to empower the audience as these guests open up about their journey to money and fame. Every story has its own beginning, but what all these athletes have in common is a passionate drive to achieve at the highest professional level while their character always reminds them to give back.

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