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The New I.D.

Built with the desire to humanize, unite and support trans-athletes, our 2021 Pride Month campaign took a deep dive into the lives of trans and non-binary athletes to show that everyone, no matter how they identify, deserves respect. While debates on whether or not Trans-athletes have an unfair advantage because of how they were born, an aspect of the conversation that must not be overlooked is the importance of properly addressing someone. Minimizing the negative rhetoric trans-athletes receive is a crucial step in understanding and respecting how they identify.

The New I.D.

To respect me is to understand how to identify me.

The New I.D.

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