Franchise Director - Love IsTHE SPRINGHILL COMPANY (TSHC)

Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties and products. We create every form of content- scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

The Position

In line with The SpringHill Company’s commitment of empowerment, we are looking for a Franchise Director, with experience in and a passion for social impact, equality and inclusion to join our growing Franchise Development team. The individual who takes on this role will be responsible for driving the continued expansion of UNINTERRUPTED’s LGBTQIA+ franchise, Love Is, in addition to leading other high-priority franchise initiatives. The Franchise Director will be responsible for developing and managing holistic plans aimed at cultivating brand growth by unlocking big ideas across content, products, experiences, strategic partnerships and licensing opportunities. To be successful in this role, the ideal candidate must leverage their cultural insights, strategic thinking and creativity to manage the long-term sustainability of prioritized franchises working in partnership with key cross-functional teams to flawlessly execute across the development lifecycle.

Core responsibilites

  • Develop franchise strategies and roadmaps aligned to overall business and brand goals/objectives.
  • Manage, execute and continually evaluate all franchise strategies to ensure year over year growth and expansion of the brand(s) into categories including, but not limited to, fashion and apparel, home goods, retail, experiences, gaming etc.
  • Partner with the Commerce team to cultivate authentic and merchandisable brand extensions.
  • Ensure long-term success by collaborating with Business and Studio teams to develop new content IP extensions, and strategic solutions to monetize applicable opportunities, according to the overarching franchise playbook.
  • Serve as the marketing lead for identified franchise programs and collaborate with key departments within TSHC including Marketing, Commerce, Studio, Brand Partnerships, Creative, and Operations leads to execute against all plans.
  • Build and execute relationships with culture-forward licensing partnerships guiding the strategic vision inclusive of the creative approach, positioning, go-to-market planning and analyses of all programs.
  • Develop and own relationships with LGBTQIA+ and social impact partners and organizations aligned to franchise priorities.
  • Partner with the VP, Franchise Development to ensure the financial performance of licensing partnerships are achieved through continuous analyzing and troubleshooting against KPIs and P&Ls.
  • Continually mine for consumer, competitive and industry insights to inform strategic business development opportunities.
  • Develop Licensing Manager by providing ownership across select partnership engagements.

Qualifications Necessary

  • Bachelor’s degree with a focus on Business/Marketing
  • 8-10 years experience in brand management or brand marketing within digital media and/or entertainment
  • Experience managing licensing and business development opportunities
  • Demonstrated experience building and managing partnerships, multiple projects and timelines
  • Experience working with and/or in support of diverse and inclusive communities
  • Strong strategic and analytical thinker with an eye for creating and writing the future
  • Keen understanding of and in depth knowledge managing budgets forecasts and P&Ls
  • Experience working with multi-disciplinary teams
  • Excellent interpersonal, organizational, communication (both written & verbal), and presentation skills
  • Extremely goal-oriented with the ability to prioritize


TSHC believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth. 

  • A supportive, inclusive atmosphere and a team that values your contributions 
  • Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development program 
  • Employee resource groups, frequent in-office events, lunch and learns with industry (media, culture and sports) guests, volunteer opportunities, and more 
  • An attractive and competitive compensation package 
  • A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, retirement plans, 401K with company match, and much more 
  • No shortage of snacks, fruits, catered lunches, beverages, birthday treats...and daily lunch items stocked in our fridge and kitchen

Apply now