Creative Director, Copy / Lead WriterThe SpringHill Company (TSHC)

Founded by LeBron James and Maverick Carter in 2015, the mission of The SpringHill Company is to empower greatness in every individual – from creators to consumers. We aim to inspire and ignite cultural movements and social progress by amplifying voices of the unheard through the creation of original brands, co-branded partnerships, multimedia entertainment properties, and products. We create a diverse slate of content, scripted and unscripted film and television, social media, experiential and audio. We are developing original consumer products and we partner with large brands on their consumer strategies.

The Position

The Creative Director (Copy) / Lead Writer is a creative beacon for The SpringHill Company leading the development of insights-driven original ideas and concepts for our owned brands: Uninterrupted and SpringHill, and that of our brand partners. This role is a creative leader who has experience managing writing teams and developing short-form, long-form, and episodic content. The ideal candidate has a passion for sports and lifestyle culture, has a demonstrated ability to concept and execute on-brand and on-brief, and possesses the unique talent to translate their ideas into original brand messaging, copy, or content scripts. The ideal candidate will have a portfolio of work that demonstrates a diversity of project types from marketing communication to branded content to entertainment content. They will also be an experienced and engaged manager, capable of building and leading a creative writing team that sets an expectation for excellence and collaboration. The CD role sits within the Creative team reports to the Chief Creative Officer, and works closely with Creative Directors, Strategists, Writers, Art Directors, Designers, and Project Managers. The Creative team, also known as the Department of Abnormal Results, is a mix of highly talented, creative individuals from brand, sports, entertainment, fashion, and design. In this creative leadership role, the CD will have the opportunity to deeply impact and drive our storytelling. The CD role is a source of inspiration that is relied upon for creative thinking, strategic problem solving, and mentorship to the project team working with them. The ideal candidate is exemplary at building collegial and client relationships and is natural at leading their project team through a collaborative creative process.

Core responsibilites

  • Lead the Creative project team to develop and execute audience-specific content.
  • Lead the development of insights-driven creative concepts, content, and storytelling for TSHC brands and partner campaigns.
  • Lead and manage the creation of brand messaging, copy, and content for scripted and unscripted short-form, long-form, and episodic content
  • Lead development of presentation materials throughout the content development or campaign lifecycle.
  • Manage a team of writers and ensure their projects are on-brand, and on-track.
  • Balance multiple in-house and external client projects, with tight deadlines and often a high volume of work.
  • Elevate overall work quality by setting increasingly high standards and articulating ambitious creative opportunities.
  • Establish and maintain positive relationships with all clients, becoming an expert on our brands, and our brand partners’ culture, products, preferences, and expectations.
  • Provide recommendations on artists, directors, editors and other creative collaborators as needed for content and campaign projects.
  • Collaborate cross-functionally with TSHC internal teams (brand partnerships, marketing, social, production, etc) to develop strategies and ideas that support the execution of creative concepts within a campaign.
  • Promote a positive creative culture through teamwork and leading by example.
  • Collaborate with Project Managers to prioritize and staff projects (i.e. be able to delegate swiftly and play to the writing team’s respective strengths.
  • Work closely with internal cross functional teams to create cohesive storytelling, and to ensure cross-functional integration and strategic implementation of TSHC voice.
  • Mentor and guide your team toward the goal of accelerating skills progression through a culture of collaboration and knowledge sharing.
  • Collaborate with Resourcing team to develop a best-in-class in-house and freelance team of copywriters and content contributors.
  • Collaborate with Sr. Director of Creative Operations and Chief Creative Officer to define the vision for the writing team.

Qualifications Necessary

  • 10+ years of relevant experience in advertising, marketing, or entertainment.
  • 3+ years of experience directly managing individuals or teams.
  • Must have an extensive portfolio of creative work that addresses complex storytelling challenges across entertainment, and marketing/advertising content.
  • Must have a deep understanding and pulse on culture, particularly sports and lifestyle culture.
  • Deep experience with and comfortable leading client presentations and meetings.
  • Possess an openness to giving and receiving constructive criticism.
  • Passion for sports and entertainment required.
  • Bachelor’s degree in related field.


TSHC believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

  • A supportive, inclusive atmosphere and a team that values your contributions.
  • Opportunities for growth and development via work experience and offerings from our People Resources team and Learning and Development program.
  • Employee resource groups, frequent in-office events, lunch and learns with industry (media, culture and sports) guests, volunteer opportunities, and more.
  • An attractive and competitive compensation package.
  • A generous and well-rounded benefits program featuring PTO, parking stipend, comprehensive medical benefits, a family leave policy, access to an Executive Coach, a 401K with company match, and much more.
  • No shortage of snacks, fruits, catered lunches, beverages, birthday treats...and daily lunch items stocked in our fridge and kitchen.

Apply now